Gallerian is one of Stockholm’s oldest and most iconic shopping centers, a place where paths – and people –cross. To showcase its eclectic mix of styles, visitors, and products, we introduced the concept “Where Stockholm gets together.”

For our first campaign under this theme, renowned photographer Peter Gehrke captured urban encounters between strikingly different personalities—who, by chance, discovered the same pieces at Gallerian. The campaign was seen in digital out of homes all over Stockholm as well as in social and digital channels.Gallerian is one of Stockholm’s oldest and most iconic shopping centers, a place where paths – and people –cross. To showcase its eclectic mix of styles, visitors, and products, we introduced the concept “Where Stockholm gets together.”

For our first campaign under this theme, renowned photographer Peter Gehrke captured urban encounters between strikingly different personalities—who, by chance, discovered the same pieces at Gallerian. The campaign was seen in digital out of homes all over Stockholm as well as in social and digital channels.