The idea

Akademikliniken is one of the leading aesthetic surgery clinics in the Nordics, with over 30 years of experience. In a market where more and more players are emerging, we wanted to stand out with a campaign that broke new ground in a traditionally uniform category.

Once the idea of changing something about your appearance takes hold, it’s hard to let go. This insight became the foundation for our campaign, launched under the new brand promise: “Making beauty dreams come true since 1991.”With a playful tone and vibrant illustrations, together with Akademikliniken we created a new expression for a brand in the beauty industry.